Influencer marketing is the process of linking brands with Social Media Influencers. This could be in the form of a mention #lovethisbrand @brandswebsite or via bespoke content on platforms such as Instagram, Snapchat and Facebook. The influencer is defined by his or her followers and content. The more followers the more Influence is implied. However, in terms of brands, the content of the social media feed is as important as the number of followers. The better the content the better the engagement which is the response rate to posts as a percentage.