Micro Influencers are Influencers with smaller followings. Although there is no specific definition. The Media Influencer defines Micro Influencers as Influencer with less than 100,000 followers in the UK and less than 300,000 in the USA. This definition is linked to Influencers with regards to paid for brand associations campaigns. There are Micro Influencers generating brand revenues with considerably fewer followers and in fact, any following above 5,000 in certain vertical markets can show real Influence to a market.