TMI Influencer Marketing Agency
The Media Influencer is part of the Media Campaign Group of companies who have been buying and selling advertising space through their businesses in the UK and the USA for over 45 years. TMI was set up in 2018 because of a frustration at the lack of clarity in the Social Media Influencer Marketing space. The market generally seemed to be split into two sections. Celebrity endorsement (managed by agents), and Micro Influencer, generally managed by automated sites dealing with influencers, who mostly seemed to be Professional Social Media Operatives not Professionals with Influence.
As experienced Media Buyers TMI was set up to try and bridge the gap between professional credible influencers and media buying agencies, and their clients with real online budgets available to execute Social Media Influencer campaigns. Cutting out the “product placement for freebies” route and trying to bring a tangible value and return to the key Influencers and deliver manageable targeted, measured campaigns for the brands, advertisers and agencies.
How The Media Influencer Works
TMI have contracts with large Model Agencies, Sports Management Corporations and Talent Management Companies in the UK USA and Australia. In addition to our own platform which gives us access to 5m influencers
We deal directly with the influencers, or management agency and provide bespoke campaigns by market or vertical audience. This means that the campaigns are spread over multiple individual Media Influencers all with linking audience data to form a unified digital campaign on a CPM basis
Individually managed relationships with global contracts for paid for campaigns means the influencers fulfil the campaigns for TMIs clients, because they get renumerated properly
Smaller followings give better engagement, groups of micro influencers gives a “campaign” not a product placement with one influencer
All our campaigns are tracked against Reach and Engagement, by our bespoke online software TMI Media Analytics using a guaranteed CPM