The term “Grouped Media Influencers” is linked with brand promotions via Social Media Influencers. Marketing via Social Media Influencers (Media Influencers) was started through US bloggers and was generally linked to celebrity culture. The brand connection was usually product placement put in place by agents for a specific celebrity and linked to an individual. Although this market is still very much alive the general groups of Micro Influencers give better engagement for brands with a similar reach if Grouped together. Thus Grouped Media Influencers
