What is a micro influencer

Micro Influencers are Influencers with smaller followings. Although there is no specific definition. The Media Influencer defines Micro Influencers as Influencer with less than 100,000 followers in the UK and less than 300,000 in the [...]

What does the term Grouped Media Influencers mean?

The term "Grouped Media Influencers" is linked with brand promotions via Social Media Influencers. Marketing via Social Media Influencers  (Media Influencers) was started through US bloggers and was generally linked to celebrity culture. The brand connection [...]

What is Influencer Marketing

Influencer marketing is the process of linking brands with Social Media Influencers. This could be in the form of a mention #lovethisbrand @brandswebsite or via bespoke content on platforms such as Instagram, Snapchat and Facebook. [...]